Start with the need.
Build the right connection.
Water-heater enquiries vary by fuel, tank design and the customer’s immediate need. Knowing whether the caller wants diagnosis or replacement helps avoid routing equipment-only shopping to a service campaign. A lack of hot water, a leaking tank or a planned efficiency upgrade can lead to very different service conversations. Water heater campaigns should capture the existing system, fuel type when known and whether repair or replacement is requested. Buyers can narrow acceptance to supported installations, while publishers keep advertising aligned with those capabilities and the agreed service area.



